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archive/2000/01/24/272277/
Design is a funny word& , Gary Wolf, Steve Jobs: The
Next Insanely Great Thing; The Wired Interview,
Wired, February 1996. http://www.wired.com/wired/
archive/4.02/jobs.html
I, STEVE
135
Look at the Mercedes& , John Sculley with John A.
Byrne, Odyssey: Pepsi to Apple: A Journey of Adven-
ture, Ideas, and the Future (New York: HarperCollins,
1987).
Difference, the Essential
Owen W. Linzmayer, Apple Confidential 2.0: The Defini-
tive History of the World s Most Colorful Company
(San Francisco: No Starch Press, 2004).
Disney s Animated Movie Sequels
Associated Press, As Pixar posts record earnings,
ex-partner slammed, msnbc.com, from an Apple
conference call in 2004. http://www.msnbc.msn.
com/id/4176887/ns/business-personal_finance/t/jobs-
blasts-disney-failed-movie-deal/#.Tkqt_HMSphs
E-Book Readers
David Pogue, Steve Jobs on Amazon and Ice Cream,
New York Times: Bits, September 9, 2009. http://bits.
blogs.nytimes.com/2009/09/09/in-qa-steve-jobs-
snipes-at-amazon-and-praises-ice-cream/
Employee Motivation
David Sheff, Playboy Interview: Steven Jobs, Playboy,
February 1985.
Employee Potential
Betsy Morris, Steve Jobs Speaks Out, CNNMoney/
Fortune, February 2008. http://money.cnn.com/galler-
ies/2008/fortune/0803/gallery.jobsqna.fortune/5.html
S T E V E J O B S I N H I S O W N W O R D S
136
Excellence
Jeffrey S. Young, Steve Jobs: The Journey is the Reward
(New York: Lynx Books, 1988).
Excitement
Owen W. Linzmayer, Apple Confidential 2.0: The Defini-
tive History of the World s Most Colorful Company
(San Francisco: No Starch Press, 2004), 294.
Firing Employees
Daniel Morrow, Smithsonian Institution Oral and Video
Histories, Interview with Steve Jobs, conducted at
NeXT Computer corporate HQ, April 20, 1995. http://
americanhistory.si.edu/collections/comphist/sj1.html
Flash Crash
Thoughts on Flash, statement on Apple Website, April
2010.
Focus
Apple Worldwide Developers Conference, San Jose Con-
vention Center, CA, May 13 16, 1997.
Focusing on Product
You need a very product-oriented& , Voice of the
Innovators: The Seed of Apple s Innovation,
Bloomberg Businessweek, October 12, 2004. http://
www.businessweek.com/bwdaily/dnflash/oct2004/
nf20041012_4018_db083.htm
Sure, what we do& , Stephen Fry, The iPad Launch:
Can Steve Jobs Do It Again? Time, April 1,
2010. http://www.time.com/time/magazine/ar-
ticle/0,9171,1977113-4,00.html
I, STEVE
137
Forcing the Issue
Lev Grossman, How Apple Does It, Time, October
16, 2005. http://www.time.com/time/magazine/ar-
ticle/0,9171,1118384-1,00.html
Forward Thinking
If you want... , David Sheff, Playboy Interview: Steven
Jobs, Playboy, February 1985.
Let s go invent... , Kara Swisher and Walt Mossberg, an
interview with Bill Gates and Steve Jobs, D5 Con-
ference: All Things Digital, Carlsbad, CA, May 30,
2007. http://allthingsd.com/20070530/d5-gates-jobs-
interview/
Getting It Right
Jerry Useem, Apple: America s best retailer, CNNMoney/
Fortune, March 8, 2007. http://money.cnn.com/maga-
zines/fortune/fortune_archive/2007/03/19/8402321/
Goals
Michael Moritz, Return to the Little Kingdom (New York:
Overlook Press, 2009).
Grace Under Pressure
Rama Dev Jager and Rafael Ortiz, In the Company of Gi-
ants: Candid Conversations with the Visionaries of
Cyberspace (New York: McGraw-Hill, 1997).
Great Ideas
Transcript from the television program Triumph of the
Nerds, PBS, airdate June 1996. http://www.pbs.org/
nerds/part3.html
S T E V E J O B S I N H I S O W N W O R D S
138
Great Product Design
Gary Wolf, Steve Jobs: The Next Insanely Great Thing;
The Wired Interview, Wired, February 1996. http://
www.wired.com/wired/archive/4.02/jobs_pr.html
Great Products
Actually, making an insanely& , David Sheff, Playboy
Interview: Steven Jobs, Playboy, February 1985.
You know, my philosophy is& , Gerald C. Lubenow and
Michael Rogers, Jobs Talks About His Rise and Fall,
Newsweek, September 29, 1985. http://www.thedai-
lybeast.com/newsweek/1985/09/30/jobs-talks-about-
his-rise-and-fall.html
Hard Work
Brent Schlender, The Three Faces of Steve& , CN-
NMoney/Fortune, November 9, 1998. http://
money.cnn.com/magazines/fortune/fortune_ar-
chive/1998/11/09/250880/
Health Speculation
Open letter to Apple community, Letter from Apple
CEO Steve Jobs, on Apple Website, January 5, 2009.
http://www.apple.com/pr/library/2009/01/05Letter-
from-Apple-CEO-Steve-Jobs.html
Health, Taking Time Off for
Apple media advisory to all Apple employees, January
14, 2009.
IBM
Welcome, IBM. Apple print ad in the Wall Street Jour-
nal, August 24, 1981.
IBM wants& , Fortune, February 20, 1984.
I, STEVE
139
iCEO
Owen W. Linzmayer, Apple Confidential 2.0: The Defini-
tive History of the World s Most Colorful Company
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